I read this in the paper. Some guy talking about his company selling music on little flash drives that go in your cell phone. Not a particularly good idea, since people already seem to have music on their phones (how?). But his explanation blew me away:
“I don’t have to convince you to buy anything; you already own it,” Mr. Schreiber says. “I don’t have to convince you to carry anything; you’re already carrying it.”
Did he accidentally proffer an a anti-materialist koan instead of slick-selling his product? P.S.–this would make an amazing fortune cookie.
Business Idea: intelligent and erudite fortune cookie messages.
Business Idea #2: fortune cookie messages that actually tell the future.
Business Idea #3: the future.